Inman Park
Neighbourhood research
Visual identity design
Branding
Merchandise
PROJECT BRIEF
Explore a neighborhood and identify opportunities for solving problems through graphic design.
PROBLEM
Inman Park lacks a modern visual system to effectively showcase its beauty, historical significance, and current cultural vibrancy.
CHALLENGE
Create a new identity that's visually stunning, reflecting the neighborhood's roots, while ensuring residents still feel proud and connected, just like they do now.
SOLUTION
Design a visual identity and a design system for Inman Park that captures the timeless essence and historical significance of the Inman Park neighborhood.
Inman Park Neighborhood
Inman Park, the first suburb in Atlanta, is renowned for its beauty, historical significance, and vibrant atmosphere.
The current Inman Park identity
The Inman Park butterfly logo was created by resident Ken Thompson in 1970. It features two faces in its wings: one reflecting the past's beauty and youth, while the other gazes forward to the future of this flourishing community.
Proud Inman Park residents using the identity
Residents of Inman Park proudly display this identity in their houses, which are found in most homes.
The problem with the current identity
Inman Park lacks a modern visual system to effectively showcase its beauty, historical significance, and current cultural vibrancy.
The challenge
Create a new identity that's visually stunning, reflecting the neighborhood's roots, while ensuring residents still feel proud and connected, just like they do now.
Identity design
The colours
Inman Park's seasonal colour palette
A new emblem of identity
Simplified visual element integration
I N T R O D U C I N G
New Identity,
Same Community Pride
