MIDWAY
Essentials
MIDWAY Essentials
MIDWAY Essentials
Research
Concept creation
Name and identity design
Minimal illustration
Branding
Packaging
Visual Storytelling
Research
Concept creation
Name and identity design
Minimal illustration
Branding
Packaging
Visual Storytelling
PROJECT BRIEF
Waiting for extended periods at the airports, especially at night, can be uncomfortable and challenging for passengers.
PROJECT BRIEF
Waiting for extended periods at the airports, especially at night, can be uncomfortable and challenging for passengers.
PROJECT BRIEF
Waiting for extended periods at the airports, especially at night, can be uncomfortable and challenging for passengers.
CHALLENGE
The main challenge is to create something that meets the diverse needs of passengers and is cost-effective for the airport.
CHALLENGE
The main challenge is to create something that meets the diverse needs of passengers and is cost-effective for the airport.
CHALLENGE
The main challenge is to create something that meets the diverse needs of passengers and is cost-effective for the airport.
INSIGHT
Travelers often enjoy bringing along items provided during their flight to enhance their travel comfort.
INSIGHT
Travelers often enjoy bringing along items provided during their flight to enhance their travel comfort.
INSIGHT
Travelers often enjoy bringing along items provided during their flight to enhance their travel comfort.
SOLUTION
Creating a kit comprising essential hygiene and comfort items, snacks, and informative pamphlets about what's available at the airport. This is particularly helpful during extended wait times, especially at night, to alleviate discomfort for passengers.
SOLUTION
Creating a kit comprising essential hygiene and comfort items, snacks, and informative pamphlets about what's available at the airport. This is particularly helpful during extended wait times, especially at night, to alleviate discomfort for passengers.
SOLUTION
Creating a kit comprising essential hygiene and comfort items, snacks, and informative pamphlets about what's available at the airport. This is particularly helpful during extended wait times, especially at night, to alleviate discomfort for passengers.
The airport is a hub of emotions—
from excitement to anxiety; everything is amplified.
#TerminalTales
The airport is a hub of emotions—
from excitement to anxiety; everything is amplified.
#TerminalTales
The airport is a hub of emotions— from excitement to anxiety; everything is amplified.
#TerminalTales
Well, i missed my flight; & struggled.
Well, i missed my flight; & struggled.
Well, i missed my flight; & struggled.
My 24-hour airport struggle
My 24-hour airport struggle
My 24-hour airport struggle
But, i wasn't the only one
But, i wasn't the only one
But, i wasn't the only one
The idea
Creating a kit comprising essential hygiene and comfort items, snacks, and informative pamphlets about what's available at the airport. This is particularly helpful during extended wait times, especially at night, to alleviate discomfort for passengers.
The idea
Creating a kit comprising essential hygiene and comfort items, snacks, and informative pamphlets about what's available at the airport. This is particularly helpful during extended wait times, especially at night, to alleviate discomfort for passengers.
The idea
Creating a kit comprising essential hygiene and comfort items, snacks, and informative pamphlets about what's available at the airport. This is particularly helpful during extended wait times, especially at night, to alleviate discomfort for passengers.
I N T R O D U C I N G
For your comfort
I N T R O D U C I N G
For your comfort
I N T R O D U C I N G
For your comfort
What is MIDWAY Essentials?
What is MIDWAY Essentials?
What is MIDWAY Essentials?
The colours
The colours
The colours
Typography
Typography
Typography
The connecting element
The connecting element
The connecting element
MIDWAY Essentials
The essentials box has a picture guide on the lid showing what's inside. Every box will have basic hygiene items, things to make you feel comfortable, and some snacks.
MIDWAY Essentials
The essentials box has a picture guide on the lid showing what's inside. Every box will have basic hygiene items, things to make you feel comfortable, and some snacks.
MIDWAY Essentials
The essentials box has a picture guide on the lid showing what's inside. Every box will have basic hygiene items, things to make you feel comfortable, and some snacks.
Know what's inside
Clear icons on the back of each box depict the contents inside.
Know what's inside
Clear icons on the back of each box depict the contents inside.
Know what's inside
Clear icons on the back of each box depict the contents inside.
Hygine and comfort essentials
Clear icons on the back of each box depict the contents inside.
Hygine and comfort essentials
Clear icons on the back of each box depict the contents inside.
Hygine and comfort essentials
Clear icons on the back of each box depict the contents inside.
Find your way: Airport Guide & Emergency Contacts
Find information on emergency services and their locations, as well as service availability during night hours.
Find your way: Airport Guide & Emergency Contacts
Find information on emergency services and their locations, as well as service availability during night hours.
Find your way: Airport Guide & Emergency Contacts
Find information on emergency services and their locations, as well as service availability during night hours.
Snack and dispose easily
Take small bites and use the paper bag for trash.
Snack and dispose easily
Take small bites and use the paper bag for trash.
Snack and dispose easily
Take small bites and use the paper bag for trash.
A letter for the passengers & feedback
A humble letter to the passengers. Also, you can share your feedback on the included card to let MIDWAY know how they can improve your experience.
A letter for the passengers & feedback
A humble letter to the passengers. Also, you can share your feedback on the included card to let MIDWAY know how they can improve your experience.
A letter for the passengers & feedback
A humble letter to the passengers. Also, you can share your feedback on the included card to let MIDWAY know how they can improve your experience.
Related Projects